The Preferred Client Update™

The Solution: Component #2 In business, as well as in life, loyalty is built on the foundation of highly-effective, consistent communications. When that consistency is broken, loyalty falters and ultimately you are forgotten. Is it any surprise that the majority of homeowners who said they would use the same agent again ultimately do not because they can’t remember the agent’s name! To build loyalty with a client, referral source or hot prospect, you need to communicate with them in just the right way, at just the right frequency, with just the right information. That’s what The Preferred Client Update™ does for you. Published monthly, The Preferred Client Update™ is a powerful lead marketing tool that:

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• Elevates your status as a trusted professional, in the same manner as lawyers, accountants, doctors and other trusted professionals.

• Communicates the appropriate message to your past clients and referral sources — in just the right way, at just the right time.

• Allows you to add significant value to the total quality experience that clients and referral sources have in dealing with you.

• Features original, highly relevant content that your clients can actually use, such as valuable information on home improvement, home safety and security, home trends, and much more. (No cute games or recipes.)

• Builds trust so that clients call you again, and refer you to friends and colleagues.

• Creates a rejection-free phone calling experience, because clients know you, trust you, and value your insights.

And unlike most other newsletter programs, The Preferred Client Update™ is easily customized on the front and back — so you can truly make it unique to your personality and market place. Click here to view our Customization Brochure (please allow time for download of this document).

Does an advanced contact strategy such as this require a lot of work?

Yes. But we do most of it for you — everything from data entry and management to writing and design to production and distribution. So you get all the benefits, and none of the headaches.

Now you can focus your time and effort on what you do best — building client loyalty and selling real estate, while we ensure the consistent monthly communication to your clients that is the cornerstone of your growing referral and repeat business.